Sun 18 Feb 2007
Audio Book Review: Mavericks at Work by William C. Taylor
Posted by bookworm under Business , Professionals
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"Mavericks at Work" by William C. Taylor Length: 5 hours and 56 min. ISBN: 0-0611-4232-8   Business Week Best Seller Listen to an excerpt with: Windows Media Player Real Player |
Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the 21st century: a better way to lead, compete, and succeed.
Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or “mavericks”, are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.
That’s the lesson behind the companies, executives, and entrepreneurs you’ll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, and connect with customers.
Their success demonstrates that:
Mavericks at Work will help you to think bigger, aim higher, and win more decisively.
Tags: mavericks at work, william c. taylor, business, professionals, innovation, business, ideas, strategies, business plan, leadership, competition, industry, originality, companies, executives, entrepreneurs, entrepreneurship, challenges, organizations, strategy, customers