Tue 24 Apr 2007
Audio Book Review: The Goal: A Process of Ongoing Improvement: Revised Third Edition by Eliyahu M. Goldratt and Jeff Cox
Posted by bookworm under Business
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"The Goal: A Process of Ongoing Improvement: Revised Third Edition" by Eliyahu M. Goldratt and Jeff Cox Length: 12 hours and 10 min. ISBN: 978-1-59887-064-0  Business Week Best Seller Listen to an excerpt with: Windows Media Player Real Player |
The Revised third edition!
Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.
A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground best-seller; today it’s used by thousands of companies and taught in hundreds of business schools. It includes the author’s personal story, “My Saga”.
This edition includes case-study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks, and others who put the principles of The Goal into action.
Tags: the goal: a process of ongoing improvement: revised third edition, eliyahu m. goldratt and jeff cox, business, productivity, coordination, case studies